Effective managers know that timely coaching can dramatically enhance their teams' performance. "Coaching and Mentoring" offers managers comprehensive advice on how to help employees grow professionally and achieve their goals. This volume covers the full spectrum of effective mentoring and the nuts and bolts of coaching. Managers will learn how to[Read More]

Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer’s hands-on guide to turning opportunities into profits. The Harvard Business Essentials series is designed to provide comprehensive advice, personal coa[Read More]

The Concise, Complete Introduction to Business Case Analysis. Business Case Essentials was written in response to requests from consulting clients and seminar participants for a brief but complete outline of what belongs in a business case and why it belongs. It assumes no prior background in finance or business planning. The focus is on questions [Read More]

Essentials of Business Driven Information Systems discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion first addresses the business needs and then addresses the technology that supports [Read More]

Affordable and fascinating! With its innovative, story-telling learning aids, fascinating cases, and compelling business applications, ESSENTIALS OF BUSINESS LAW is not only authoritative and accurate--it is also a pleasure to read. From the very first chapter, the authors' superb writing will draw you into the concepts of business law within the c[Read More]